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What is a Walk On?


A Walk On is an actor, graphic, or video that appears on your website. Walk On videos play over top of your existing website design using a transparent background to create a unique, dynamic experience for your visitors. Walk Ons are specifically designed to engage your audience and deliver them to points of conversion, such as lead generation forms, product pages, donation pages and anywhere else you want to increase traffic. The Walk On video platform allows you to create playlists, schedule messages for certain days or times of day, view and download critical metrics for optimizing Walk On video campaigns and measuring ROI. Collectively, this video spokesperson system is known as ‘Walk On.’

Walk On videos Boost Conversions


Attention spans are short. Very short. Eye catching graphics and Walk On actors immediately draw attention, while targeted messaging and scripts engage visitors and encourage them to click through to the desired page. You’ll see more traffic to your critical web pages and be able to move visitors quickly and efficiently through your funnels. Track actionable data and schedule when you want your Walk On videos to play to optimize for conversions. Beyond technology, Walk On videos also associate a real person with your company. The age of the Internet has made companies appear disassociated and unapproachable. Add the human element back into the sales process and build trust with your customers by showing them your company is made up of more than just websites and phone numbers.

Non-Intrusive Video Spokesperson


We understand that the user experience is important to your website and sales process. That’s why the Walk On experience is completely customizable. Your Walk On video doesn’t have to play when your website loads like with other video spokesperson systems. For instance Your visitors may respond better to our click-to-play option, or prefer videos to play muted until they choose to listen. You get total control over how the video is played and can see pauses, stops, replays and other statistics to make educated decisions about your videos. Walk On player can even detect whether a visitor is returning or new to your site, and serve a different message so your customers aren’t bored or annoyed by repeating the same video again and again. Have a video play only on the first visit, every 17th visit, once per day, however you want. Or should we say ‘however your customers want?’

Tracking and Scheduling


ROI. Not only have we heard of it, we built the Walk On video spokesperson system to maximize it. Dig into the deepest analytics in the industry to see every play, stop, replay, pause, click through rate, destination, viewing time and more for each Walk On video in your playlist. Every key metric you need is available 24/7/365 so you can hone in your messaging and implementation to start making educated decisions instead of educated guesses. Justify your expense, prove your Return On Investment and cut out hours of creating spreadsheets and running the numbers. We deliver numbers straight to your desktop or mobile device via the Walk On Dashboard so you’re never left wondering ‘is this even working?’

FAQ


Nope. We have dedicated servers that host all of our clients Walk On videos. Hosting is 100% free. You will receive a simple code to add to your site that pulls your Walk Ons from our server and displays them on your site. No need to worry about extra bandwidth on your servers or updating software to new versions. All of the technology lives we us, so we can update and improve Walk On without disrupting your service or requiring access to your web developers.
Absolutely. Walk On videos can be people, graphics or both. You can also add your logo and colors to skin the Walk On player for a perfect fit with your brand. We encourage mixing graphical Walk Ons with Walk On actors, they provide more variety and a better user experience. Check out our examples to see how other companies have utilized graphics and logos.
Not if you don’t want to. We have a full staff of script writers at your disposal with experience in radio and television production. We can create a script from as little as a few bullet points. However, we do encourage as much input as possible from our clients. After all, no one knows your business better than you! Together we can create a concise, effective message that speaks to your customers and your business goals.
Awesome! There is nothing better than YOU being the face of YOUR business. We have production facilities in our office, so it’s as simple as coming in to our studios. Our staff has experience directing talent and getting the best take, so you don’t need to be a professional actor to star in your own Walk On! Ask your Representative for more details.
No, the process for adding Walk On to your site is actually quite simple. We just add a few lines of code and your Walk On video is integrated seamlessly, without any disruptions to your current website. If you have web designers or web developers, we can provide them with the code, or we can handle the implementation for you.
Adding a Walk On Actor adds a personal touch to an impersonal medium: the website. They capture your visitor’s attention and direct them to where you want them to go within your site. It’s a call to action platform that pulls visitors closer to a sale or anywhere you need to send them.

 

 


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